The first edition of the Public Diplomacy and Government Communication Forum opened upat the Dubai World Trade Centre under the benefaction of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum. And, the Government of Dubai Media Office (GDMO) this Saturday held a networking event to introduce the themes that will be addressed at the Forum. Director General of GDMO HE Mona Ghanem Al Marri as well as a number of other delegates attended the event including Portugal’s Former Deputy Prime Minister, Dr. Paulo Portas, terrorism expert Dr. Howard Clark, Chief Communication and Marketing Officer of the UN Foundation Aaron Sherinian; Former UK Ambassador to Lebanon Tom Fletcher; Former Downing Street Press Secretary and Director of Communication and Strategy for Former UK Prime Minister Tony Blair, Alastair Campbell.
The idea behind this one-day Forum was an event organized by the Government of Dubai’s Media Office that aims to aid governmental organizations in channelizing their communication strategies through convention on trending best practices and success stories across the world and get seasoned and eminent consultants who could put forward their opinions over major trends, issues, opportunities and challenges in public diplomacy and government communication. Managing Director for Dubai Media City, Studio City (DSC) and Production City (DPC) Majed Al Suwaidi, Director General of the Executive Office Abdullah Mohammad Saeed Bin Touq, Project Manager, Emirates Mars Mission, Mohammed Bin Rashid Space Center Omran Sharaf, Deputy Project Manager, and Science Lead of the Emirates Mars Mission Sarah Amiri, Executive Vice President of Brand and Communications at du Hala Badri, Chief Executive Officer of TECOM Business Parks Malek Al Malek, Chairman of Dubai Film and TV Commission Jamal Al Srif and a number of other senior government officials and media representatives were also among the attendees. The discussions mainly covered developments and trends in the practice of public diplomacy and government communication including crisis communication management, digital media’s impact on diplomacy; key message development; strategic counter-terrorism narratives; and national campaigns’ management, apart from a range of other vital strategic and tactical issues. Al Marri welcomed the members of august house at the event. She said “the organisation of the Forum is inspired by the UAE’s leadership vision and reflects the high priority it gives communication as a driver of excellence in the government sector”. She further added “the Forum serves as a platform for constructive dialogue and exchange of ideas that can help governments enhance their public diplomacy and communication programmes”. She said speakers at the event will share their insights and ideas drawn from their vast experience in leading major initiatives and navigating challenges in the field. Director - Strategic Media Affairs at GDMO Noora Al Abbar reviewed the key topics that will be discussed at the event. The Forum analysed recent success stories from around the world to draw lessons on effective public diplomacy and communications management enlightening on optimal strategies to overcome crisis situations and challenges, drawing from recent examples of governments overcoming tough challenges. They also praised the UAE’s proactive efforts to foster knowledge sharing and exchange of ideas in a range of sectors.