Niche, luxury perfume brand, Fragrance Du Bois, was one of the major supporters of the recent Middle East Fashion Show (MEFS) 2016, and was delighted to take up the role of Platinum sponsor, alongside KPJ and Orogold. The show was successfully organised by Jana Boutique for a ladies-only audience at the Pullman Kuala Lumpur City Centre Hotel and Residences, on the 7th of May 2016.
The evening at MEFS 2016 exuded an ambience of feminine elegance, and showcased the glamour of Middle Eastern and Far Eastern ready-to-wear fashion. In addition to runway performances, delectable accessory items were also on display at the bazaar, from jewellery and scarves, to cosmetics and bags, through to perfumes and delightful pieces of home décor.
On the runway that night was Jana Boutique and six designers and brands who displayed their latest collections. Jana Boutique enthralled the audience with elegant evening dresses; Shairose Dhanani presented her range of Muslimah evening and formal wear made of beautifully embellished fabric from Pakistan; Sawsan Fashion featured its distinctive and contemporary Abaya and Sheila designs made of satin silk, hand-painted by artist Yusser Ali Al-Qazwini; Mounique showcased her unique range of dresses and elaborate kaftans; and Funz Kaftan paraded its stylish home-sewn kaftans in a dazzling range of colours and designs. Adornments were also featured on the runway, with Suhara Jewel Art's gorgeous nature-inspired fashion jewellery designs made with precious stones, as well as fun and flamboyant fashion and lifestyle accessories brand, Axxezz, by Gina Frias, who showcased her exotic fusion of East and West.