Mid-east retailers leverage WhatsApp, Instagram and Telegram to sell top fashion brands in local markets

Mid-east retailers leverage WhatsApp, Instagram and Telegram to sell top fashion brands in local markets

Iraq is definitely a big market for globally renowned brands like Zara, H&M, Gucci, Prada and so on. In a move to fill the gap in lucrative but isolated pockets of the Middle Eastern fashion market, local retailers are taking help of social media and popular apps like WhatsApp, Instagram and Telegram.

 

According to a report published by a website, local online players are making a big buck by reselling fashion brands to local customers.

It seems to be a win-win situation for everybody as some of the international players have yet to venture into the local markets, while the local sellers, who already exist in the markets, have enough capability to help the brands as well as reach customers to get their favourite stuff.

 

T3FS Bureau

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